Organizational transformation.

Our team.

Deborah Urbanik

Co-Founder and Principal Consultant

My background

I thrive when I am helping organizations to grow by creating inspired human connection at work. Throughout my 25-year career I have partnered with many diverse Fortune 500 leaders. I am passionate about the co-creation process; helping your employees and customers shape your most important culture strategies.

Why do you add mental health (hope@work) to your culture work?

My inspiration has come from daughter Haley’s journey with her mental health. Sharing in her experiences as she navigated a university and employment led me to the realization that there is a tremendous gap in organizational awareness and understanding around mental illness that must be addressed.

Giving back.

Today I volunteer on the Board of Directors for New Hampshire Family Network, a program of the National Alliance On Mental Illness in New Hampshire. In response to COVID-19, I co-facilitate their first state-wide virtual family support group. Through NAMI NH I am trained in Support Group Facilitation and Suicide Prevention.

Human-centric solutions for organizations.

My personal and work worlds have come together to offer human-centric solutions for organizations wanting to improve their culture.

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Haley Urbanik

Co-Founder and COO

My background

I have a BA in Business Management with a focus on Organizational Psychology from the University of Massachusetts – Amherst. I am also the Chairperson on the Board of Directors for New Hampshire Family Network (NHFN) a program of the National Alliance on Mental Illness in New Hampshire (NAMI NH).  I run the NHFN’s Life Under Construction social media pages and am an active volunteer.

Why do you add mental health (hope@work) to your culture work?

Having been faced with mental health challenges including anxiety and depression, I have learned first-hand the importance of leaders and managers understanding how to create psychologically safe cultures on their team. I have experienced how a lack of understanding and stigma inhibit employee potential. It is not an employer's job to solve mental health challenges, but it is their responsibility to create environments where people feel safe and empowered to seek help.  I’d like to help make that a reality across businesses and universities.

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"The way your employees feel is the way your customers will feel. And if your employees don't feel valued, neither will your customers.”

                                               - Harold Schultz - Founder of Starbucks

Collaborators & Partners.

Ben Cook

Founder Redpill Strategies

Ben Cook is founder of Redpill Strategies, a boutique strategy shop focused on solving the problems leaders face operating in muddy waters across their organizational ecosystem.


Redpill Strategies works to empower leaders navigating unrest across the manufacturing, healthcare, professional services, consumer, transportation, real estate, nonprofit and finance sectors. Drawing on native fluency in information-era community dynamics – alongside expertise in employee engagement, crisis management and brand strategy – RPS helps organizations manage workforce, patient, activist or other stakeholder audiences.


Ben has crafted change and crisis management strategies for Fortune 500 companies including Exxon, Verizon, Aetna, John Hancock, GSK and Boehringer Ingelheim. Previously, he led commercial strategy at a business intelligence startup, and consulted on countering ISIS recruitment for the White House.

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Carolyn Hudson

Internal Communications, Employee Engagement, Change Management Expert

Carolyn Hudson brings more than 25 years of deep experience partnering with Fortune 500 companies. She is a seasoned expert in leading internal communications and culture strategies that drive connection and inspire advocacy.


Her range of expertise includes mergers and acquisitions (M&A), culture transformation, employee engagement, internal communications, and executive coaching. 


Her client work has included engagements with ExxonMobil, The Coca-Cola Company, Anheuser-Busch, Johnson & Johnson, UPS, Delta Air Lines, Mars, Federated Machine Corporation (FMC), Charles River Laboratories, SunTrust Banks, Ryder Trucking, and Boehringer Ingelheim Animal Health.

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Christina Itzkowitz

Principal Owner at Blueprint By Design LLC 

Christina Itzkowitz is a Talent Management and Employee Experience (EX) practitioner with 20+ years of experience as it relates to the multi-faceted spectrum of the employee lifecycle. Her industry experience includes Pharmaceutical Retail, Healthcare, Research, Biotech & Pharmaceuticals and Real Estate Brokerage Services.

She is currently the Principal Owner of Blueprint By Design LLC, a consulting company that provides a portfolio of scalable and customizable services to meet the ever changing people/talent strategy and business demands to effectively attract, develop, and retain a high performing and high impact workforce.

Christina recently served as the Executive Director, Head of Global Talent Management for Charles River Laboratories, a life sciences company with a global footprint in the United States, Canada, Europe, and Asia with over 80+ locations. During her 7+ years, she engineered a scalable and agile global talent management strategy to align with the organizational talent and business strategy to accommodate the workforce growth rate of 6000 in 2013 to 18000 employees by Q1 2020.


She was responsible for the design, implementation and sustainment of new global employee programs which included a Global Onboarding Program, Leadership Development Programs for all levels (Frontline, Mid-Level, Executives and for General Managers), Talent Development, Talent Assessments, Performance Management, Succession Management, Mentoring and Coaching Programs and Recognition Programs.

She has also served in various roles for 18 years at Walgreens Boots Alliance responsible for recruitment efforts, talent development activities, performance management, quality and continuous improvement of store and pharmacy operations, designed and implemented employee trainings (ranging from technical, operational and leadership area focused), P&L and business improvement oversight and M&A integration activities.


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Peter Ashworth

CEO, Humanity One

Strategy, Branding, Marketing, Storytelling, Web.

Peter brings a deep understanding, experience and expertise in all things related to helping clients develop smart strategies, build relevant brands, tell great stories, and connect with their customers. 

In a world of fragmented, chaotic and non-strategic customer connection, Peter has 30 years experience building brands, target marketing, engaging storytelling, media, and smart traditional and web based tools that connect with, and create engagement with clients and employees. He and his agency have expertise in data-driven marketing strategies, personalization touchpoints and customer-centric storytelling.

He is an expert, along with his non-profit marketing agency Humanity.One ( on building and executing cost-effective AI-based experiential marketing automation systems, exciting brands, helping businesses tell their unique story, digital and traditional media, and intelligent strategies to achieve business performance.

He has worked with several Fortune, and hundreds of medium and small businesses in the US and globally.


He also is CEO and Principal of a not-for-profit charity, Humanity We (, a new collaborative approach to address humanity's greatest problem; Poverty.

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Jessica Crowley

Founder & CEO

Epically Agile 

Epically Agile can help your company gain market share, produce valuable products faster and with more predictability, and create a culture of self-organized, passionate teams.


Our Agile Crew provides virtual or onsite coaching and training support that can help you make big strides on your Agile journey.

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Denise Jarvie

CEO & Chief Product Owner

North Country Project Management

North Country Project Management specializes in guiding government contractors through Agile transformations while ensuring compliance to federal contract requirements. 


Government agencies and contractors that partner with us deliver more innovative capabilities that fulfill their mission using cutting edge Agile technology practices. 


Our Agile Crew can help your organization build a sustainable Agile culture that instills pride and trust, stimulates high-performing teams, and fosters strengthened relationships with customers that allows high quality products to be developed quickly, securely, and at a reasonable cost.

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